Rob Rohena's blog

WooCommerce the Best Option for WordPress Websites

Whether you’re new to the world of eCommerce, or you’ve been using some type of digital sales platform for years, it’s important to know as much as possible about the different eCommerce resources available.


On paper, the most popular eCommerce platform is WooCommerce, with over 53,000,000 downloads - that’s a lot of online shopping!


Build a Better Marketing Plan with a Strong Social Media Strategy

Most businesses, big and small, recognize that some kind of social media presence is important. Unfortunately, far too many of these businesses don’t realize how important that presence is. As a result, everything from small businesses to large corporations aren’t reaching their full audience.

5 Types of Emails to Enhance Your Customers Relationships

Would you believe it if a told you that after word-of-mouth marketing, email marketing represents the most successful sales tools.

That's right, since 1971 when the the first email was it has grown to become the strongest way to attract prospects and engage your customers.  Used strategically email marketing will grow your blog subscription 31X faster than a non-boosted Facebook Business post.

Best of all, email is the key to growing a business while also nurturing potential customers.

Understanding Your Site’s Audience Better Than Ever Before

Running a successful website is about more than just good design and well-written content. While these elements are important, they only represent one side of the equation in the relationship between you and your readers.

3 Quick Wins to Improve Your Nonprofit's Website

Not every marketing success comes from a big campaign. When you're a nonprofit operating under budget constraints, big campaigns aren't always even an option. Sometimes, it's the little tweaks that can yield a boost in results. In some cases, the tweaks correct an issue that's been holding your website back.

We're going to dive into three areas where you can make some quick changes that can kick off strong change. 

1) Maximizing Your SEO Strategy

Website Goals: Using Google Analytics To Measure What Matters for Success

As a digital marketing and web design agency, we get the privilege of having lots of conversations with clients around the idea of website goals. We harp on goals because simply having a website is not enough – almost two-thirds of small businesses now have websites. Just owning some real estate on the web won’t move the needle very far. Your website has to be working for you.

Setting out to create or redesign your website without clear goals will set yourself up for mediocrity.

Persona Targeting for Manufacturers: Design Engineers

Right now you are either on a desktop, tablet, or smart phone reading this. Stop reading and look at your device. Do you have any idea how many steps it took for this piece of technology to exist?  Don’t worry, you’re not alone. 

Someone had to identify a need and listen to the requirements, then figure out how to make that dream a reality.  Who does this?  Each day design engineers all over the world are solving puzzles for the projects they are tasked to create.

Nonprofit Website Design: 5 Key Factors to Consider

What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure.

I see the light bulb turning on right now.

As much as we might wish they didn’t, appearances and first impressions matter, and in each of the cases above, I’d go so far as to say a first impression can make or break the deal.