Resources for You.
Leverage Competitive SEO Intelligence
Leverage The Competition Here's a step many people miss: ranking for the hidden keywords your competition already ranks for. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative....
Evolve Your Longtail Keyword Phase List
List It Out: Evolve Your Keyword Theme Next, we want to grow our keyword seed into a keyword theme, comprised of many related keywords grouped together. Using keyword themes presents us with much larger opportunities. Instead of ranking for a single Holy Grail...
Finding Your Foundation Keyword
Start With A Mighty Foundation To begin, you want to discover your "Foundation Keywords" to grow your keyword theme. Seed keywords are the basic, typically most obvious phrases. Often, foundation keywords are the phrases you "think" you want to rank for. If your shop...
Smarter SEO with Long-Tail Keywords
Working Smarter, Not Harder Here's the secret about this SEO process: we don't want to rank for a single keyword, we want to rank for hundreds or thousands of keywords at the same time. We can do this with the exact same amount of work. Smarter, not harder. The magic...
How Much Branding Does Your Business Need?
According to Oxford Dictionary "branding" is best defined as: In marketing branding is better defined as: Being able to define your business and its purpose can have a significant impact on your ability to build a customer base. Before you can start creating your...
You are a brand. Now What?
Being human isn’t just about what you look like, who you are or what you say. It’s also about where you spend your time and how your presence in different environments impacts those around you. Ultimately, this is what it means to exist. Content Content is the primary...
Is the Brand Identity in Crisis?
Many organizations know that building a brand identity is critical for any business. That brand identity includes what your brand says and what its values are. But how many of these organizations actually deliver on their brand promise? Not nearly enough, according to...
Marketing Your Michiana Business In The Midst of the COVID-19 Outbreak
By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people will be...