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Smart Topic Modeling (Without A Computer)

A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning.

Fortunately, you don’t need a bank of computers to optimize your content around a particular subject. (Though if you have the budget, there are plenty of good software companies that can deliver this service for you.)

If your aim is to make your content more complete, a basic process to implement might resemble:

  1. Focus on you primary topic (keyword) in your:
    • Title tag
    • URL
    • Page Title
    • Main Content of the page
    • Images and/or video
  2. Use the list of your most important secondary topics/keywords from your keyword research and use them to support your main topic. If warranted, these can be used in subheads and/or become their own section.
  3. Similarly, incorporate your most important “related questions” (from your keyword research) into their own content sections.
  4. Be sure to satisfy user intent by incorporating elements and formats of top ranking results, including images and video formats.
  5. Enhance your Main Content with useful Supplemental Content, including additional helpful information in the sidebar and navigation of the page.
  6. If you can’t address a deserving topic in the content itself, link out to a resource that does.

On the last note, it’s typically ideal to link internally to one of your own pages if you can, but don’t be afraid to link to other websites. Remember, you want to be the last click so users don’t have to go back to Google. When users get the answer from you (even when it’s a link) you become more of an authority.

When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content.