Welcome to Establish Your Presence, the first section of education, tasks, and tips within the Digital Relevance Program, designed to help optimize your internet presence.
To start your journey to online marketing success, we will focus you on optimizing your presence by establishing and elevating your website, social, mobile and, if applicable, local visibility. Just as a new business would open up a store or get real estate in the offline world, it is just as important for a business to “open up” or take ownership of their online real estate.
The most important real estate you as a business can possess online is a website that you can control and optimize. The website serves as the center of your internet universe and is a core building block of your online success. Google uses your website to determine your overall relevance. The more relevant your website the more traffic you will get from Google and other sites. We will help you claim and optimize this important piece of real estate and improve your relevancy one step at a time.
Once you have established your website as the key building block, we will then take you through how to claim additional real estate on social sites like Facebook and Twitter and other established websites and how to connect these sites to your website. If you are a local business, there are a large number of local sites like Google My Business and Yelp! where you can also claim and optimize these very important pieces of online real estate and connect them to your website.
In the Establish Your Presence section, we will begin this real estate claiming process and start you on the path to online success. Good Luck!