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Start With A Mighty Foundation

To begin, you want to discover your “Foundation Keywords” to grow your keyword theme. Seed keywords are the basic, typically most obvious phrases.

Often, foundation keywords are the phrases you “think” you want to rank for. If your shop sells motorcycle lifts, your first seed keyword may then likely be “buy motorcycle lifts.”

Finding good keyword seeds is often a mix of brainstorming with a bit of research. A good seed answers the following questions:

  • What’s my website about and/or what do I offer?
  • What keywords do I think I want to rank for?
  • What ads would I buy?

Good seeds are typically broad, but not too broad. For example, if you run an ice cream shop, the phrase “ice cream” might seem like a good seed, but it’s probably too broad. (“ice cream” can mean many, many things.) A more specific phrase like “ice cream shop” or “ice cream shop Seattle” might work better.

There are typically three good places to find keyword seed.

  1. What keywords does my website already rank for?
  2. What do my competitors rank for?
  3. What do SEO tools reveal about what people search for? (Tools to find seed keywords include Keyword Explorer and Google Keyword Planner)

You need at least 1 keyword seed at this stage, but it doesn’t hurt to have more, even dozens or hundreds of seeds if you’re planning a larger content strategy.