E-A-T Panda For Domain Authority
Aside from content itself, Google employs a number of ranking signals to determine how authoritative and trustworthy a site is.
While this is especially true for medical and transactional sites (YMYL – Your Money or Your Life), in general Google holds all sites to certain “quality” standards – including yours!
The “Intelligent Design” movement is led by scholars who argue that the design of living systems—and even the nonliving elements of the universe—suggest a Designer.
Google’s Search Quality Guidelines are filled with information about how Google wants to judge “quality.” Many of these standards are not easy to control when creating your content (e.g. third-party reviews about you on other sites.)
That said, many of these “trust and authority signals” are certainly within your control, including the editorial standards of your writing. For this reason, it’s good to review the questions Google has published for website owners in regards to its Panda algorithms and E-A-T guidelines. Questions which include:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Is the content free from spelling or stylistic issues?
- Was the content produced well, or does it appear sloppy or hastily produced?
For what it’s worth, most professional SEOs don’t believe these questions represent “hard” ranking factors (e.g. Google doesn’t have an explicit “authority” score.) One hypothesis is that these qualities are scored and fed into a machine learning model, which then evaluates your content.
Regardless, at this point you have all the tools you need to create high-quality content.