Lead Generation Services

Suffering from too few leads? Lead generation fuels your marketing and sales efforts. It’s where your revenue stream begins.

And it’s one of the hardest strategies to execute correctly. 

In fact, according to a recent survey, 63 percent of marketing professionals say generating traffic and leads is their company’s top marketing challenge. To make things even tougher, generating leads doesn’t necessarily yield new business. You need to be bringing in the right leads who are ready to become your customer. 

You need to find a balance between quality and quantity in your lead generation efforts.

Our Lead Generation services can help you find and deliver quality leads to fill the sales pipeline.

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Build a steady stream of leads to handoff to sales

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Fill our sales pipeline with qualified prospects

Better Lead Quality Begins with Hubspot Marketing Hub

Generate Higher Quality Leads

Our certified HubSpot specialists help you save time and attract the right audience with targeted and personalized content — so you can drive more sales and grow your business.

Every business wants to increase their website traffic. With HubSpot you get more than people visiting your site. It helps you attract the right audience so that you have a higher likelihood of turning them into customers. Monkeyhouse uses Hubspot to help you:

  • Build blogs that address common queries your prospects search for online
  • Discover SEO recommendations to help your content reach your audience
  • Write smart content that’s specifically tailored to the visitors circumstances
  • Develop lead magnets that help you grow your email list

Not everyone who visits your website is ready to make a purchase. Monkeyhouse helps you use HubSpot’s marketing tools which are designed to help you nurture your leads by offering valuable information through all stages of their buyer’s journey. The most helpful tools include:

  • Email templates that can be set up to match your brand
  • Marketing emails that automate based on specific user behavior
  • Email personalization to send content that’s relevant to the reader
  • Marketing email campaigns to promote a new product or service

As your business grows, Monkeyhouse grows with you. In order to provide optimal service to leads and customers, your sales and marketing teams need to be fully aligned. The latter needs sales qualified leads, and the former needs to know exactly who they’re targeting with content. HubSpot’s marketing hub enables them to do this by:

  • Full view of a contact’s history with your business
  • The ability to provide feedback to team members on marketing assets
  • The ability to tag specific team members to update them on a contact’s file
  • Customizable analytics dashboards to focus on relevant metrics

Evolve with us!

Lead Generation Pricing

What is Realistic Digital Marketing Pricing For Lead Generation Efforts?

 There’s no such thing as a participation trophy in digital marketing. Success is determined by the quality of your playbook and—like any other competitive sport—that playbook means squat if you don’t have solid players to carry it out. But 67 percent of B2B marketers admit they do not currently have a content marketing strategy (what we view as the backbone of digital marketing) within the next 12 months. Why? Because their team is too small, their time is stretched too thin, and their organization doesn’t see it as a priority.

It is odd, considering that content marketing, the basis for inbound marketing, has a lower up-front cost (62 percent less than outbound marketing), produces 3 times more leads and provides deeper long-term benefits than paid search. Yet, it is not a part of so many lead generation program.

But with half of marketers still not tracking ROI—good luck convincing C-Suite to invest, let alone cut a bigger check. Just how much does a winning content strategy cost? The obnoxious answer is, it depends.

How large is your organization? In what industry do you operate? What are your marketing goals? What are your sales goals? How engaged is your audience? This interrogation is why the “how much” question often gets a vague answer; it’s impossible to give a definitive figure without knowing all the facts.

Luckily, market leaders like Gartner and Content Marketing Institute have conducted research that provides us with a keyhole glimpse into the spending behaviors of top marketing executives across the nation. Here’s how their marketing books balance out:

Average National Marketing Percentages

According to Gartner, organizations currently spend about 11.3 percent of their total annual revenue on marketing. The Content Marketing Institute dug a little deeper and found the average percentage of the total marketing budget that goes to content marketing, and how budget size impacts success:

CONTENT MARKETING PERFORMANCE

% OF TOTAL ANNUAL MARKETING BUDGET

Poor Performance 14%
Average Performance 26%
Successful Performance 40%

To put these percentages into perspective, let’s say you are the CMO for OEMRVMarine Indiana, Inc., a mid-size B2B RV and Marine supplier and distributor with annual revenue of $100 million. Your yearly marketing budgets might look something like this:

Total annual marketing budget $11,300,00
Cost to support an average content strategy $2,938,000
Cost to support a successful content strategy $4,520,000

Next, let’s look at a breakdown of the percent of the total marketing budget marketing leaders are spending on specific content marketing activities, and what the actual cost would look like for a company like OEMRVMarine Indiana, who is determined to run a successful content marketing strategy.

CONTENT MARKETING PERFORMANCE

% OF TOTAL ANNUAL MARKETING BUDGET

OEMRVMARINE’S CONTENT MARKETING COST

Paid Media Distribution 25% $2,825,000
Marketing Technology 22% $2,486,000
Analytics
9.2%
$1,039,600
Website 8.8% $994,400
Social Media Marketing 8.3% $937,900
Content Creation/Mgmt. 7.4% $836,200
Email Marketing 6.3% $711,900
Brand Building 8.4% $949,200
Marketing Outsourcing 5% $565,000

ANNUAL MARKETING BUDGET

$11,300,000

CONTENT MARKETING PERFORMANCE

% OF TOTAL ANNUAL MARKETING BUDGET

OEMRVMARINE’S CONTENT MARKETING COST

Paid Media Distribution 25% $2,825,000
Marketing Technology 22% $2,486,000
Analytics
9.2%
$1,039,600
Website 8.8% $994,400
Social Media Marketing 8.3% $937,900
Content Creation/Mgmt. 7.4% $836,200
Email Marketing 6.3% $711,900
Brand Building 8.4% $949,200
Marketing Outsourcing 5% $565,000

ANNUAL MARKETING BUDGET

$11,300,000

Source: Gartner’s 2017-2018 CMO Spend Survey and CMO Highlights and Insights 2018 Report

If OEMRVMarine Indiana follows the national average spending behavior for these marketing activities, all of which are essential to a successful overall content strategy, they will spend roughly $10,396,949 (92 percent of total marketing funds), which puts them wildly out of budget, especially considering that this financial breakdown does not include the cost of in-house labor.

In-House vs. Outsourced Agency Spending

Contrary to popular belief, a CMO cannot just hire a content writer and watch the leads pour generously through the funnel. A writer is one of several all-star players needed on the content marketing bench. If you were to hire the entire content marketing team, here’s what the average salary breakdown might look like (based on information from Payscale). Keep in mind; these figures do not include training, benefits, PTO, etc.

CONTENT MARKETING TITLE

AVERAGE SALARY

Managing Editor $72,000 – $103,000
Content Strategist $60,000 – $101,000
Marketing Analytics Leader $53,000 – $78,000
Copywriter $49,000 – $74,000
Graphic Designer $43,000 – $61,000

The sum of these salaries is $369,000 – $554,000; almost 5 percent of the total annual marketing budget. If you look again at the content marketing activities in Table 2, you’ll notice this percentage and cost aligns closely with the cost most marketers are spending on outsourced activities. Smart move! But we’ll get to that.

Agency Partnerships

Fifty-six percent of marketing leaders outsource at least one segment of their content marketing strategy (CMI 2018 Benchmarks, Budgets, and Trends). Not surprisingly, the top activities they outsource include content creation and content promotion/distribution; the likes of which require the collaborative expertise of all the mid- to high-level employees listed above.

Generally, a reputable inbound marketing agency like Monkeyhouse Marketing will run you between $100,000 and $500,000 annually (the same as the cost of hiring just two or three of the above full-time employees) plus an additional budget for paid media advertising. If we used the salary averages and spending behaviors outlined in Tables 2 and 3 above, here’s what the value of this agency partnership might look like:

SERVICES INCLUDED IN MOST ANNUAL AGENCY COSTS

ESTIMATED VALUE

Content Strategy & Distribution
  • Brand building
  • Editorial calendar creation
  • Distribution planning
  • Distribution owned/earned channels

(e.g., website or social media networks)

Note: Paid media budgets are typically treated as a separate cost from the total cost of an agency partnership.

$2,116,100
Content Creation
  • Email communications
  • Monthly blog posts
  • Supporting website copy
  • Distribution of owned/earned channels
  • Large quarterly content (eBook/Whitepaper)
  • Design
$1,600,100
Website Support
  • Landing page design/ development
  • Website integrations
$994,400
SEO
  • Keyword analysis
  • Strategy development

(including tags, CTAs, link building, etc.)

$53,500
Marketing Analytics
  • Target marketing
  • Customer profiling
  • Analytics technology
  • Data aggregation/ analysis
$1,039,600

SERVICES INCLUDED IN MOST ANNUAL AGENCY COSTS

ESTIMATED VALUE

Content Strategy & Distribution
  • Brand building
  • Editorial calendar creation
  • Distribution planning
  • Distribution owned/earned channels

(e.g., website or social media networks)

Note: Paid media budgets are typically treated as a separate cost from the total cost of an agency partnership.

$2,116,100
Content Creation
  • Email communications
  • Monthly blog posts
  • Supporting website copy
  • Distribution of owned/earned channels
  • Large quarterly content (eBook/Whitepaper)
  • Design
$1,600,100
Website Support
  • Landing page design/ development
  • Website integrations
$994,400
SEO
  • Keyword analysis
  • Strategy development

(including tags, CTAs, link building, etc.)

$53,500
Marketing Analytics
  • Target marketing
  • Customer profiling
  • Analytics technology
  • Data aggregation/ analysis
$1,039,600

True Cost of Agency Services (labor included)

Annual Cost of Agency Partnership (median)

$5,803,700

-$250,000

Value of an Inbound Agency Partnership

=$5,553,700

In this scenario, the rough estimated value (not cost) of a marketing agency partnership is $5,553,700. Remember, the estimated cost for OEMRVMarine Indiana to run a successful content marketing campaign is $4,520,000.

When people say a marketing agency partnership is worth a million bucks, they aren’t kidding! OEMRVMarine Indiana would significantly maximize its budget by working with an agency and free up enough funds for a sizable paid media budget. Outsourcing content marketing also allows organizations to dramatically reduce spending on marketing technology, training and development, and in-house labor, which frees up even more of the budget for expanding marketing efforts and producing rich media content like videos and other valuable marketing assets.

Moving Forward:

Budget Trends & Predictions

1. We are seeing a major uptick in the amount of spending on analytics.

The problem remains that more than half of marketers are not tracking (or able to track) ROI. They can demonstrate how content marketing has increased audience engagement and lead acquisition but still struggle to prove how content marketing has increased sales and decreased Customer Acquisition Cost (CAC). As a result, marketing budgets continue to shrink. Gartner predicts marketing analytics spending will increase from 9.2 percent to about 17.3 percent over the next three years as CMOs focus on Reach-Cost-Quality (RCQ) analysis to align media investment decisions with customer journeys and desired business outcomes; ultimately, to prove Marketing Return on Investment (MROI).

2. There has been a significant decline in martech spending.

The verdict is still out for this year, but CMOs spent 15 percent less on marketing technology last year. This could be due to budget pinching (line items that make up almost a quarter of the total budget will be the first to get downsized). This decline could also be because the overwhelming demand for technology, the vast selection of solutions, and the slow learning curve have resulted in poor outcomes for marketing teams. Or, as illustrated above, the decline is a reflection of more and more CMOs relying on partnerships with martech capabilities to lower overhead costs.

3. Outsource partnerships are the standard model for marketing success.

The value and expertise organizations like OEMRVMarine gain by partnering with an outside agency is the competitive advantage that puts them on top of the market. Gartner recommends conducting an audit to determine what the gaps are in your current marketing model based on the strategic goals and objectives of the organization. Once a gap analysis is performed, align with an agency partner like Monkeyhouse Marketing to counterbalance your strengths and weaknesses.

Now that you see the value of an inbound marketing partnership with Monkeyhouse, schedule a consultation with one of our digital marketing experts today. 

Become The Hero!

We get it – switching to a new system is never easy. And yet, there’s something new and exciting about switching to HubSpot! It’s because you know beyond a shadow of a doubt, this will streamline your organization.

With Monkeyhouse helping you along the way, we will reduce friction of switching systems by avoiding data migration problems, setting up the dashboards you need to succeed, and getting your team trained to use HubSpot CRM effectively!

Your team will buy into HubSpot because we’ll help you shine by showing them how it will improve their lives and help generate revenue.

Indiana Search Engine Optimization - SEO Marketing Services

How long will it take?

SEO typically takes 3 months to begin showing measureable results. If you are looking for a faster time, we recommend adding Paid Ads to your campaign.

How do I see my results?

Each month, you will receive an emailed report of your stats highlighting cost and top performers (ads, keywords, etc). Our SEO Specialist will also schedule a 15 minute call with you to personally review the account, answer questions, and make suggestions to make adjustments to the campaign if needed.

What makes you different from other SEO Companies?

The beauty of working with Monkeyhouse is that to date we are the only marketing agency in Indiana that is partnered with, supported and trained by Digital Imaging Resources, Facebook, Google & Hubspot annually. Every Monkeyhouse Account Specialist is certified by each partner company!

What do you need me to provide?

To start, we need the name of your top 3 competitors online, at least 5 keyword phrases, access to your website and a point of contact. As the SEO Services program you select progresses our team will document and share their activities throughout each assignment, providing you with an “education” as well as results; this is a further reflection of the highly transparent approach we apply to our Search Engine Optimization programs.

I am in a niche industry, and it might be new to you. How do I know this will work?

As a partner management company with Facebook, Google, & Hubspot, we have worked with every major vertical. There are a few that Monkeyhouse has not directly worked with, however, we still know the KPI’s (key performance indicators) to grow website traffic for your business.

How do I get on page one of Google for a specific keyword?

There’s no magic formula to ranking on the first page of Google. However, we know Google heavily favors websites with quality content that adds value to readers and is centered around keywords relevant to search inquiries for that keyword phrase.

LEADS

Web design keyword selection

Get More Web Traffic.

With more than 15 years in the SEO industry, we have hundreds of satisfied clients. Learn why you should join them. Let’s chat today!