Survival of the Fittest Keywords in the Google Jungle

At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with.

The magic is choosing exactly the right keywords to target and build content around.

Sorting and filtering keywords is an art in and of itself, but the basic requirements we want to meet are roughly:

  • Does the keyword have sufficient search volume?
  • Is this keyword relevant to my business?
  • Can I create compelling content around this keyword that’s better than anything else out there?
  • Can I actually rank for this keyword?

The last question may be the most difficult to answer, but it’s also one of the most important. Certain topics, such as medical and retail florists, can be especially challenging to rank for in Google.